Episode 2: Beyond the Marketing Veil 2025: Evaluating J. Lohr Chardonnay with ADVINTAGE® White
In our previous episode, we embarked on a journey to demystify the often-exaggerated world of wine marketing, contrasting the flowery language of tasting notes with the objective reality of sensory science. We introduced ADVINTAGE®, a revolutionary tool designed not to change wine, but to unlock its fullest potential.
Now, in this second installment, we turn our attention to a quintessential California Chardonnay: the J. Lohr Estates 2023 Riverstone Chardonnay. This episode will delve into the heritage of this celebrated winery, the unique terroir of its vineyards, and a detailed evaluation of the wine itself, both with and without the enhancing touch of ADVINTAGE® White.
The J. Lohr Legacy: A Californian Pioneer

J. Lohr Vineyards & Wines stands as a testament to the vision and perseverance of its founder, Jerry Lohr. A pioneer of the California Central Coast, Lohr was among the first to recognize the untapped potential of Monterey and Paso Robles for producing world-class wines [1]. Fifty years on, the family-owned and operated winery has become one of the most respected and popular wine brands in the United States.
Jerry Lohr’s journey began in the early 1970s when he identified the Arroyo Seco district in Monterey County as the ideal location for cultivating exceptional Chardonnay. The region’s cool, windy climate and rocky soils presented a unique opportunity to grow grapes with a distinct character.
The Terroir and Winemaking Approach

The J. Lohr Riverstone Chardonnay benefits from the unique terroir of the Arroyo Seco AVA. This cool-climate appellation extends the growing season and preserves natural acidity [2]. The vineyard's distinctive "riverstone" cobblestone soils force vines to develop deep root systems, creating wines with concentrated flavors and balanced structure.
J. Lohr employs classic Burgundian techniques including barrel fermentation, malolactic fermentation, and weekly lees stirring, using a combination of American, French, and Hungarian oak [3]. This meticulous approach utilizes eight different Chardonnay clones to achieve optimal complexity and balance.
Tasting Notes: A Detailed Sensory Analysis

According to winemaker Kristen Barnhisel, the 2023 J. Lohr Riverstone Chardonnay "exhibits enticing aromas of ripe citrus and apple, white nectarine, and baking spices... offering flavors of ripe Meyer lemon, citrus cream, hazelnut, cocoa, and a hint of oak on the long finish" [4].
My Honest Evaluation
- Aromatic Profile: Upon first encounter, the wine reveals a sophisticated bouquet leaning more toward European sensibilities. Elegant notes of white peach and nectarine replace the typical Californian tropical fruit bomb. The oak integration is remarkably restrained.
- Palate Experience: The mouthfeel is substantial without being heavy. However, it was in the mid-palate and finish where the wine revealed its limitations. The mid-palate felt somewhat hollow, and the finish seemed to dissipate quickly, leaving an impression more akin to fruit juice than a complex, age-worthy Chardonnay.
This disconnect between the wine's promising beginning and its disappointing conclusion represents a common challenge: achieving aromatic complexity while maintaining palate presence and length.
The ADVINTAGE® Transformation: Unlocking Potential

This is where ADVINTAGE® White comes into play. ADVINTAGE® is designed to enhance existing characteristics, fill in the missing pieces, and unlock potential. Using fermentation technology to mimic the sensory perceptions of vintage-aged wines, it provides structure to rebalance flavor profiles.
By adding just a few drops of ADVINTAGE® White to the J. Lohr Chardonnay, the transformation was remarkable and immediate:
- Depth & Richness: The wine gained a sense of depth that had been lacking, as if the missing middle palate had suddenly materialized.
- Luxurious Texture: The mouthfeel became noticeably more complex with a silkier texture.
- Lingering Finish: Most significantly, the finish, which had been disappointingly short, was now long and lingering.
The addition of ADVINTAGE® did not mask the wine's inherent character; it amplified it. The hazelnut and cocoa notes became more pronounced, and the oak integration appeared more seamless. It bridged the gap between the wine's promising aromatics and its palate presence.
Conclusion: A More Complete Experience
The J. Lohr 2023 Riverstone Chardonnay is a well-crafted wine, but my tasting experience revealed it fell short of its full potential in richness and finish. This is where a tool like ADVINTAGE® proves its value. By providing the missing structural components, it transformed the wine into a more complete and satisfying experience without changing its fundamental character.
In our next episode, we will continue our exploration of the world of wine, turning our attention to a different varietal and a new set of sensory challenges. Until then, never be afraid to seek out new ways to enhance your tasting experience.
Enhance Your Chardonnay: Shop ADVINTAGE® White
References
[1] J. Lohr Vineyards & Wines. (n.d.). Our Story. Retrieved from https://www.jlohr.com/story/our-story
[2] J. Lohr Vineyards & Wines. (n.d.). What Happens in the Vineyards That Craft REAL CHARDONNAY?. Retrieved from https://www.jlohr.com/athome/what-happens-in-the-vineyards-that-craft-real-chardonnay
[3] J. Lohr Vineyards & Wines. (n.d.). 2023 Riverstone Chardonnay. Retrieved from https://www.jlohr.com/wines/2023-riverstone-chardonnay
[4] J. Lohr Vineyards & Wines. (n.d.). 2023 Riverstone Chardonnay. Retrieved from https://www.jlohr.com/wines/2023-riverstone-chardonnay
Frequently Asked Questions
Why use ADVINTAGE® White specifically?
ADVINTAGE® White is formulated to address the specific structural needs of white wines. It helps round out sharp acidity and extend the finish, which are common areas where young white wines can fall short.
Does it make the wine taste like oak?
No. ADVINTAGE® does not add artificial oak flavors. Instead, it helps integrate existing oak notes (like those in the J. Lohr Chardonnay) so they feel more balanced and seamless with the fruit.
Can I use this on other white wines?
Yes. While we tested it on Chardonnay, it is effective on Sauvignon Blanc, Pinot Grigio, and other white varietals that may feel thin, acidic, or short on the finish.

